THE MAGIC HISTORY

It all started at the Prinsegracht in Amsterdam back in 1958, when Jack Monshouwer joined Van Rosmalen as a partner. Van Rosmalen was a small toy wholesaler established in 1901 dedicated mainly in the wholesale of technical toys and dolls.

It was when a customer requested a magic box that Mr. Monshouwer saw the potential of producing it as there were none on the market. He got together with some friends and magicians and started the whole project. In 1961, Hanky Panky's magic boxes were launched in the Benelux and French markets in large quantities. Magic for the mass market had been created.

In 1968 the company name changed to Hanky Panky Toys and went truly international showing for the first time at the Nurnberg Toy Fair with tremendous success.

In the years that followed the magic range increased, customized items were created to suit the different markets, making Hanky Panky Toys a flexible and dynamic company. In 1973 one of our greatest innovations was launched; the creation of the Magic Hat with a Secret Compartment and Plush Rabbit. Still today this is one of the best selling magic boxes and a cornerstone to our business.

In 1975 the factory was moved to Tenerife (Canary Islands), a special tax zone and key for the expanding projects targeting apart from Europe, the USA, Canada and Latin America. For over twenty years Hanky Panky produced from this location, developing the business and customer base. Jack Monshouwer organized an annual magic convention which was attended by some of the biggest names in magic in the world. We diversified into developing boxes with famous magicians and the Paul Daniels boxes were an incredible success not just in the UK but in many countries throughout the world.

Due to higher production costs and increasing competition the factory relocated to Thailand in 1998. The current location is one of the finest production facilities in South East Asia.

Fifty years later Hanky Panky is the largest and most successful magic company in the World!