A quality range of magic of stunning effects, the tricks have carefully been selected so that there is no overlap on tricks between the main sets so there is good reason for the budding young magician to want to collect them all. The packaging reflects the quality of the range and has a dramatic in-store presence that stands out to the consumer and draws them into the purchase. A comprehensive range of price points gives the consumer a choice to suit every occasion from pocket money through to the purchase for a special event.